Obesity Im Lovin It - 1292 Words

Obesity-Im Lovin’ It One of the biggest issues that Americans face today is the issue of obesity. With widespread availability of harmful junk foods and cheap fast foods, it is only becoming easier and easier for Americans to hurt their health. With over sixty million people affected by obesity, the numbers are only growing larger by the second. By definition, to be obese is to have a BMI (Body Mass Index) that is over thirty. And with many people, both young and old, eating out of control and rarely exercising, individuals are contracting harmful diseases and health problems such as diabetes II, fatal heart conditions, and high blood pressure. Due to the wide array of genetically modified, hormone injected, cheap synthetic foods, it is†¦show more content†¦At almost every corner, a person encounters a fast food establishment with its bright LED lights and posters of mouth-watering burgers and desserts. Major companies such as McDonalds and Burger King are luring in millions of people everyday i nto consuming their goods by means of mass advertising and cheap menus such as the dollar menu and the BK Deal. Usually, people blame themselves for being obese and not being able to control their eating habits, but the truth of the matter is, the problem lies in the carelessness of fast food institutions because they are the ones that offer unhealthy foods at cheap prices. Holding the golden trophy as the most successful fast-food chain, McDonalds is known by people of all ages as a delicious establishment. According to the McDonalds website, â€Å"McDonalds successfully operates more than thirty one thousand worldwide locations across one hundred and nineteen countries on six continents.† They boldly claim â€Å"We happily serve almost 47 million consumers a day and employ 1.5 million people.† The mentioned statistical data clearly shows the success of McDonalds as an institution and how big of a user base it has, but what makes McDonalds so special? What makes it so desirable by so many people that it is able to make so much revenue? The answer lies in how McDonalds moves, presents, and

Essay on Zara Fast Fashion Case Study Solution - 4745 Words

1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency? Even though Hamp;M follows a strategy which differs significantly from Inditex’s approach it is the closest competitor from the financial point of view. Hamp;M differs from Zara because it outsources all of the production, it is more price oriented and spends more money on advertising. But both companies are based in Europe, are fashion forward at lower price retailers, and have a strong international expansion strategy. Exhibit 6 indicates that the financial results of Inditex and Hamp;M seem to†¦show more content†¦One Year Change in Market Value Inditex: 47% Hamp;M: 8% Another factor which is interesting to examine is the One Year Change in Market Value. Inditex is on top position compared to all competitors with an impressive growth rate of 47%. Hamp;M has the closest result and is the only company besides Inditex whose market value has been growing in 2001. Inditex’s efficiency is the result of a more profitable investment strategy. By owning all the stores and manufacturing sites it is able to achieve control over all production processes and costs. The high number of stores may be also traced back to the increasing value of the property because Zara only buys stores in strategic areas (shopping malls, shopping arcades, pedestrian districts etc.) where competition boosts rents. Therefore total assets of Zara increase as well. To sum up from the given information Inditex is more efficient in managing its finances. Its strategy of investing into high quality equipment such as a just-in-time manufacturing system, a huge warehouse close to its headquarter and an highly advanced communication system has lead to a Return on Investment rate of almostShow MoreRelatedZara Fast Fashion Case Study - Solutions1210 Words   |  5 PagesZara – Solutions: Zara is a world famous Retail Chain based in Spain and is extremely successful in their supply chain. Questions: 1. What is Zara’s Business Model and its unique Supply Chain strategy? Zara’s business model can be broken down into three basic components: concept, capabilities, and value drivers. Concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. 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At the heart of Zara s success is a vertically integrated business model spanning design, just-in-time production, marketing and sales. The key to this model is the ability to adapt the offer to customers desires in the shortest time possible. For Zara , time is the main factor to be considered, above and beyond production cost. The group believed that vertical integration gaveRead MoreZaras Supply Chain Managment Essay4787 Words   |  20 PagesZara: IT for Fast Fashion | Individual Case Essay | | BUS 510 Management Information Systems Dr. Y. K. Mortagy | | Mengyang Chen | Fall 2012 | | Table of Contents Abstract 3 Case Summary 4 Business Analysis 5 Generic Strategy 5 Five Forces 7 Value Chain Analysis 9 Implementations of Porter Models 10 Solution Evaluation 11 Cost analysis 12 Benefit Analysis 13 Conclusion and Recommendations 16 References 17 Appendix 18 Exhibit 1 18 ExhibitRead MoreInformation Technology2051 Words   |  9 Pagesrelate to the way Zara runs its business. What types of systems are the most essential for this company in its current environment? In this new era of globalization, the using of technology has been very common and can be conclude as part of human’s life. In order to survive in today’s challenging business world, every organization has to be confronted with highly competitive pressure to bring out more effectiveness and efficiency when running a business. This case study is about Zara, large international

Human Resource Management for Employees- myassignmenthelp.com

Question: Discuss about theHuman Resource Management for Employees. Answer: Introduction The report talks about the key challenges for recruiting the workforce in an organization. Wesfarmers Company has been selected to explain and address these key challenges and issues. It also explains some effective strategies to overcome these challenges. Wesfarmers Limited is an Australian company was founded in 1914. Its headquarter is located in Perth, Western Australia. The company deals in chemicals, coal mining, fertilizers and safety and industrial products. It is one of the biggest companies by revenue and currently, approx 205,000 employees are employed in this company. In 1984, it was listed in Australian security exchange and expanded its business as a major retail corporation in Australia. It provides various products and services to the farmers of the Western Australia. The revenue of the company is approx $65.98 billion(2016) and profit of the company is around $2.35 billion(2016). The total assets and total equity of the company are approx $40.78 billion(2016) and $22.95 billion(2016). The main objective of the company is to expand its business worldwide and achieve the long-term goals and objectives. In 2001, the company becomes a free traded public listed company with excellent open ownership. The organization is acqu iring other business also, after becoming a public company (Jones, Willness Madey, 2014). Thesis statement Wesfarmers is facing key challenges in regards to recruiting the workforce which requires the company to form effective strategies so that it could achieve its goals and objectives. Recruitment and selection Recruitment is the process of analyzing and identifying the organizational needs and requirements to employ the candidate in an organization. The selection is the process of choosing and appointing a suitable and potential candidate for doing the job. Recruitment and selection are the primary functions of human resource management (Jiang, Lepak, Hu, Baer, 2012). The Wesfarmers uses effective recruitment and selection process to select the applicants in the organization. The human resource department plays a significant role in an organization. An organization cannot survive its business and operations without effective human resource management. Sometimes, it becomes a series challenge for the company. The Wesfarmers is facing the various key challenges for recruiting the workforce within the organization. The key challenges which are faced by the company during the recruitment of labor force which have been discussed below (Cook, 2016). Compliance and conformity with laws and regulations: It is the major key challenge for recruiting the labor force in an organization. It is very serious key challenges for the firm. Sometimes, Wesfarmers ignores the various employment laws, regulations, faith and belief which are not applied by the organization (Salas, Tannenbaum, Kraiger, Smith-Jentsch, 2012). Measurement changes: It is another issue in the organization which affects the productivity and efficiency of the firm. Further, it searches the potential and competent people for doing task effectively, some workers take a lot of time to cope with these challenges and obstacles. In this way, it is reducing the morale and productivity of the firm (Majumder Hossain, 2012). Leadership development: After various researches, it has been analyzed that leadership development and programs play a significant role in order to meet the organizational challenges of the firm. But now a days the company is facing various challenges while implementing the leadership development and other programs. The company is not being able to implement the leadership development programs (Bratton Gold, 2012). Workforce training and development: Wesfarmers invests the huge amount in the training and development of inappropriate and lower level of workers for doing the task. It is the biggest key challenge for recruiting the employees at the workplace. Thus, the company finds many troubles and key challenges for the appointment of employees. Further, the company may take a lot of works and resources within the organization. Wesfarmers does not provide the training and development programs to employees. Thus, the employees are not able to understand the culture and environment of the company (Shaffer, Kraimer, Chen Bolino, 2012). Adapting to innovation: Training and development are continuously changing process. Therefore, the company uses innovation and new technology but it is not able to provide training to the new Hence, many challenges are faced by the organization. Compensation: Many companies are thinking that how to make the best structure for employees compensation. Sometimes, the company is not being able to make effective compensation and remuneration policies for the employees. Thus, it faces many difficulties during recruiting the labor force at the workplace (Howe-Walsh Schyns, 2010). Recruiting the talented employees: Talent is very important for the employees but it takes a lot of time and money. Talented candidates join the company at higher package; they demand higher salary and wages. But the company is not able to afford the extra salary. It is very difficult to know whether an applicant will really fit and talented with good communication skills or not. In this way, it is a major issue in recruitment and selection. Retaining talented employees: There is high competition exists in the market for talented employees. Employee turnover is also very expensive and it affects negatively the business success and growth. Therefore, the company cannot retain the talented employees due to high competition (Stone Deadrick, 2015). Workplace diversity: It is another issue in Wesfarmers Company. The cross-cultural differences exist in the organization thus; the company cannot diversify its business due to the cultural On the other hand, generation differences also influence the recruitment of labor force in an organization. Currently, the company is appointing only freshers for doing the job, therefore, it affects the business activities and operations of the company. The company cannot gain the experience and knowledge from the adolescent candidate. The organization does not give the negotiated package to employees. Organizational image: The organizational image is the major key challenge for the recruiting the workforce in the organization. Wesfarmers is one of the biggest companies in Australia. But the goodwill of the company is not good in the market due to its competitors. It influences the recruitment and selection at the workplace (Nilsson Ellstrm, 2012). Labor supply/demand: The labor supply/ demand are also important factors which influence the operations and activities of the company. Sometimes it happens that the company demands large labor force for doing activities and operations but it offers fewer packages to candidates thus, the applicants do not join the company. It shows the shortage of labor force and it is another key challenge for the organization. All these key challenges influence the operations of the company. So the company should control all these recruitment key challenges to gain the growth and success in the future (Baum, 2015). Strategies to address these challenges There are some strategies to address and reduce the key challenges of recruitment, they are discussed below. The company should follow all the federal laws and regulations. All these laws and regulations are important to wage payment, hiring practices and workplace safety. It can reduce the key issues of recruitment at the workplace. The company should focus on the leaders and team players to maintain collaboration and cooperation in the company. The organization should provide more opportunities to candidates for enhancing and increasing the motivation. The training and development do not take a lot of time or money. Thus, the company should provide the training and coaching to employees. The organization should also provide the online training and development programs to candidates. If the company provides training to employees then it will enhance the loyalty and increase the productivity and efficiency of employees (Pereira Anderson, 2012). The communication is a major problem in Wesfarmers, therefore, the top management, managers, and supervisors should maintain proper communication with candidates. In this way, the employees will feel comfortable and give full contributions in success and growth of the company. Compensation is an important factor for the candidates. The company should create effective rewards system to compensate the candidates for their marvelous performance. Further, the organization should offer the incentive programs like a bonus, medical benefits, and other extra benefits to enhance the morale of the employees. Staffing is another good strategy to address and reduce the key challenges of recruitment at the workplace. It is the best way to find the right candidate for the business activities and operations. It will save the time and money and provide the potential candidates for future (Thite, Wilkinson Shah, 2012). The company should create a culture of teamwork and collaboration; it will help to reduce the diversity issue. It also provides the positive and favorable working environment to the company. The company should also provide the diversity training programs to employees for reducing the cross-cultural differences across the world. Further, the company should eliminate and reduce the risk and uncertainty of the employees (Kaufman, 2012). The company should adopt the excellent advertisement and brand strategies to gain the competitive advantages in the market. The company must use effective branding and advertisement strategies then it can reduce the key challenges of recruitment. In this way, Wesfarmers can improve the recruitment process and it can reduce the key challenges of the recruitment at the workplace. In this way, the company can also build the sustainable human resource department in the company. It will help to attract the potential and competent candidates for doing the job (Sparrow Cooper, 2012). Conclusion Wesfarmers is one of the biggest companies in coal mining industry. The report is based on the recruitment strategies of the company. The report presents the key challenges of recruiting the labor force at the workplace. Thus, the company is making the effective strategies to overcome these challenges. But it should improve its strategies and policies to improve the key challenges and obstacles. It will help to improve the efficiency and productivity of the employees as well as organization. The company should focus on the skills and abilities of the employees. In this way, the company can build the sustainable human resource department in the organization. The organization should also promote and encourage the motivation of employees. References Baum, T. (2015). Human resources in tourism: Still waiting for change?A 2015 reprise.Tourism Management,50, 204-212. Bratton, J., Gold, J. (2012).Human resource management: theory and practice. Palgrave Macmillan. Cook, M. (2016).Personnel Selection: Adding Value Through People-a Changing Picture. John Wiley Sons. Howe-Walsh, L., Schyns, B. (2010). Self-initiated expatriation: implications for HRM.The International Journal of Human Resource Management,21(2), 260-273. Jiang, K., Lepak, D. P., Hu, J., Baer, J. C. (2012). How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms.Academy of management Journal,55(6), 1264-1294. Jones, D. A., Willness, C. R., Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms.Academy of Management Journal,57(2), 383-404. Kaufman, B. E. (2012). Strategic human resource management research in the United States: A failing grade after 30 years?.The Academy of Management Perspectives,26(2), 12-36. Majumder, M., Hossain, T. (2012). Human resource management practices and employees satisfaction towards private banking sector in Bangladesh. Nilsson, S., Ellstrm, P. E. (2012). Employability and talent management: challenges for HRD practices.European Journal of Training and Development,36(1), 26-45. Papay, J. P., Kraft, M. A. (2015). Productivity returns to experience in the teacher labor market: Methodological challenges and new evidence on long-term career improvement.Journal of Public Economics,130, 105-119. Pereira, V., Anderson, V. (2012). A longitudinal examination of HRM in a human resources offshoring (HRO) organization operating from India.Journal of World Business,47(2), 223-231. Salas, E., Tannenbaum, S. I., Kraiger, K., Smith-Jentsch, K. A. (2012). The science of training and development in organizations: What matters in practice.Psychological science in the public interest,13(2), 74-101. Shaffer, M. A., Kraimer, M. L., Chen, Y. P., Bolino, M. C. (2012). Choices, challenges, and career consequences of global work experiences: A review and future agenda.Journal of Management,38(4), 1282-1327. Sparrow, P., Cooper, C. L. (2012).The employment relationship: Key challenges for HR. Routledge. Stone, D. L., Deadrick, D. L. (2015). Challenges and opportunities affecting the future of human resource management.Human Resource Management Review,25(2), 139-145. Thite, M., Wilkinson, A., Shah, D. (2012). Internationalization and HRM strategies across subsidiaries in multinational corporations from emerging economiesA conceptual framework.Journal of World Business,47(2), 251-258.

Maggi noodles swot analysis free essay sample

The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand in Indian market. The Brand was found to be a leader in its category of Noodles, with strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban areas of the country. The major threats of the brand as shown in the figure below indicates that Maggi has made several attempts to revamp itself as a â€Å"Healthy Product† but till date its perseverance towards the tag line is low by the consumers. The brand is in the growth stage of product life cycle with a strong inclination towards the maturity stage. Strengths Maggi have now become the Market leader Brand loyalty is at the highest point of the consumers.. Innovative flavors for Indian taste buds are being introduced regularly. Advertising strategy is very effective. Market Leader in Their Segment. It enjoys Strong Brand Loyal Consumer Base. We will write a custom essay sample on Maggi noodles swot analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wide Range Of Distribution Channel Product is being launched According To the Need of Indian Consumer. The Product is also innovative in nature. Established Family Brand Strong Global Corporate Brand ( Nil ) Specialization In Food Processing Category Marketing And Distribution In Urban Market Presence Of Other Product Segments Of Food Category : Dairy Products, Chocolate, Infant Foods Pioneer and Leader So 1st Mover Advantage in Noodles, Sauce, Ketchups And Soup Market. Symbolization of Warm, Family Shelter. Weakness Generic Brand to Noodles in India  · Low rural market presence constraints  · Uniform Brand for all food category  · Brand Proliferation Product are dependent on each other Not so much presence in rural market Heavily dependent on one flavor Minor distribute problems Health related issues Opportunities Growing package and canned food market in India by 15% annually.  · High brand awareness of Indian consumer. other product category like Biscuits, Chips and Ready to Eat Market still unexplored.. Opportunity to be substitute to other snacks category of food products. Unexploited rural markets Increasing no. of working youth Affinity of Indians to Chinese food Increasing number of working youth Product has been acceptable in youth category Shift to rural market Changing preference of consumer towards Chinese food and fast food. Can foray into other food markets with its strong Brand name. Threats Competitors with long history in product category Internationally like, Heinz Sauce and ketchups of Heinz Indian, Top Ramen in Noodle and  · Knorr Soups.  · Single product focused competitors like Heinz sauce and Wai Wai Noodles.  · Less Entry Barriers in the Market segment for product category  · ITC‘s strong base in Indian Market.  · Substitute Product to Product Segment. Price war with competitors. Strong presence of regional competitors Consumers don‘t perceive it as a â€Å"Healthy Product†. So from the above SWOT analysis, we can come to conclusion that the Maggi has a many strength compared to its weaknesses and has many opportunities against the threats. 4. 2 PEST Analysis: ?Political Factors Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include: tax policy employment laws environmental regulations trade restrictions and tariffs political stability Economic Factors Economic factors affect the purchasing power of potential customers and the firms cost of capital. The following are examples of factors in the macro economy: economic growth interest rates exchange rates inflation rate Social Factors Social factors include the demographic and cultural aspects of the external macro environment. These factors affect customer needs and the size of potential markets. Some social factors include: health consciousness population growth rate age distribution Technological Factors Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: RD activity automation technology incentives rate of technological change. 1. 3 STP ANALYSIS OF MAGGI BRAND: ?Segmentation: Market Segmentation divides the heterogenous market into homogenous groups of customers who share a similar set of needs/wants and could be satisfied by specific products. Maggi Brand has segmented the market on the basis of lifestyle and habits of URBAN FAMILIES. Segmentation-Based on Lifestyle and Habits of Urban Families. Target: Market Targeting refers to evaluating and deciding from amongst the various alternatives, which segment can be satisfied best by the company. The Maggi Brand have mainly targeted the Kids, Youth, Office Goers Working Woman which falls into the category of â€Å"convenience-savvy time misers† who would like to get something instant and be over with it quickly. Initially Maggi was targeted at the working woman and later the upper middle class kids. Maggi was a sponsor for Hum Log, a popular television show on Doordarshan, India‘s sole channel in 1984. Maggi is now targeting its products at the entire family and not only kids. Maggi has recently launched â€Å"MAIN AUR MERI MAGGI† campaign in commensuration of 25 years of Maggi in India. ?Positioning: Market Positioning is the act of designing the company’s offerings and image to occupy a distinctive place in the minds of the target market. The goal of positioning is to locate the brand in the minds of consumers to maximise the potential benefit to the firm. Maggi has positioned itself in the SNACKS category and not in the meal category since Indians do not consider noodles as a proper food item. Therefore Maggi have developed its brand image of instant food products with positioning statements such as â€Å"2 minutes noodles† and â€Å"Easy to cook, good to eat†. 4. 4 Product Life Cycle: A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. 1. Introductory stage: [Full-scale Launch of New products] Product branding and quality level is established and intellectual property protection such as patents and trademarks are obtained. Pricing may be low penetration pricing to build market share rapidly, or high skim pricing to recover development costs. Distribution is selective until consumers show acceptance of the product. Promotion is aimed at innovators and early adopters. Marketing communications seeks to build product awareness and to educate potential consumers about the product. High failure rates. No competition. Frequent product modification. Limited distribution. High marketing and production cost. Promotion focuses on awareness and information. Nestle India Limited (NIL), the Indian subsidiary of the global FMCG major, Nestle SA, introduced the Maggi brand in India in 1982, and with its launch of Maggi 2 minutes noodles, an instant noodles product. With the launch of Maggi noodles, NIL created an entirely new food category-instant noodles-in the Indian packaged food market. Because of its first-mover advantage, NIL successfully managed to retain its leadership in the instant noodles category. 2. Growth stage: [Offered in more sizes and flavours] Product quality is maintained and additional features and support services may be added. Pricing is maintained as the firm enjoys increasing demand with little competition. Distribution channels are added as demand increases and customers accept the product. Promotion is aimed at a broader audience. Increasing rate of sales. Entrance of competitors. Initial healthy profits. Promotion emphasizes brand ads. Prices normally fall. Development costs are recovered. 10 yrs back it enjoyed around 50% market share in this segment which was valued at around 250 crores. During 1990s, the sales of Maggi noodles declined, due to growing popularity of Top Ramen and other instant noodles product. In order to improve sales, NIL changed the formulation of Maggi noodles in 1997. However, it proved to be a mistake, as consumer did not like the change of the noodles. In March 1999, NIL reintroduced the old formulation of noodles, after which the sales revived. Over the years, NIL also introduced the other products like soups and other cooking aids under the Maggi. 1. Maturity stage: [many consumer products are in Maturity Stage] Product features may be enhanced to differentiate the product from that of competitors. Pricing may be lower because of the new competition. Distribution becomes more intensive and incentives may be offered to encourage preference over competing products. Promotion emphasizes product differentiation. Declining sales growth. Saturated markets. Extending product line. Stylistic product changes. Heavy promotion to dealers and consumers. Prices and profits fall. In 2003 Hindustan Lever Ltd was all set to take on Nestle‘s best selling Maggi 2-minutes noodles by launching a new category of liquid snacks under its food brand, Knorr Annapurna. The new product, called Knorr Annapurna Soupy Snaxx, was priced aggressively at Rs 5 and had 4 variants: 2 chicken option and 2 vegetarian. Like Maggi, soupy snaxx will be an in-between-meals snack and will be targeted at all age groups, particularly office-goers. 2. Decline stage if no product innovation is brought: [Rate of decline depends on change in taste or adoption of substitute products] Maintain the product, possibly rejuvenating it by adding new features and finding new uses. Harvest the product reduce costs and continue to offer it, possibly to a loyal niche segment. Discontinue the product, liquidating remaining inventory or selling it to another firm that is willing to continue the product. Long run drop in sales. Large inventories of unsold items. Elimination of all non essential marketing expenses.