Next brand Essay Example | Topics and Well Written Essays - 750 words

Next grass - Essay ExampleHaving being on the listing of London line of business Exchange where it is among the top 100 companies in the FTSE 100 Index, close Brand is the best habit retail merchant in UK in terms of sales. The NEXT brand company offers affordable and appealing products that depict capacious value, style, and quality (Next Plc., 2014). More everyplace, the company offers a wide range of products, which include overlord clothing and marketing material, jewelry, womens and mens and clothes, accessories, and beaut products (Next, 2014).Various external factors affect the operations and success of NEXT brand. Most of these factors are economic. NEXT brand participates in a monopolistic competition market structure. Indeed, there are many plowers in this persistence since the fashion industry falls under perfect competition. However, companies in this industry do not sell identical products. In fact, NEXT brand sells differentiated products although they serve t he same purpose. For instance, all clothing from NEXT brand depicts high value, style, and quality, which derives a competitive advantage (Next Plc., 2014). Moreover, the NEXT brands products are commodious since they are accessible online. The location and brand name of NEXT brand is different from that of other competing companies in this industry, which defines monopolistic competition market structure. The company abhors television campaigns and online marketing which promotes the NEXT brands products over other companies products. As such, under this market structure, NEXT brand have only limited suss out over price.Notably, there are various competitors in this industry where NEXT brand always seeks to make a competitive advantage over other serious competitors. Indeed, other companies in the fashion and clothing industry include Marks & Spencer, Debenhams, New Look, TK Maxx, Tesco, River Island, Dorothy Perkins, and Top Shop. Most of these companies sell the same products, which include original clothing, and