Business planning Assignment Example | Topics and Well Written Essays - 4750 words

Business planning - Assignment ExampleContributing to competitive edge 14 5. victualsstuffing Research 15 5.1. Tar commenceed customers 15 5.2. Market Share 16 6. Marketing Strategy 16 6.1. Marketing Mix strategy 16 6.2. STP Strategy 18 7. Processes 19 7.1. Quality get a line 19 7.2. Equipments 20 7.3. Policies 20 8. Personnel 21 8.1. Management team 21 8.2. Organizational Chart 21 9. Finance 22 9.1. Financial Projections 22 Conclusion 23 References 24 1. Executive Summary The Fresher is an exciting start-up logistic business with unique approach to helping large scale supctres and hyper markets crossways capital of the United Kingdom to provide its customers with freshest fruits and vegetables than those that are presently available in large retail outlets. The business idea behind this start-up is that customers across London are super concerned about fresh, natural, genuine and quality fruits as well(p) as vegetables distributed by both large and small scale retailers, but t hey hardly get satisfied. The Fresher takes it not only as an opportunity to be commercialized, but also as a social responsibility to meet customers specific carry for farm-fresh goods. In todays highly competitive business contexts, marketers need to think strategically to develop certain strategies to help them achieve competitive returns and to survive in the market. It is also required for a start-up business to be successful. Going global is a very significant and effective strategy for that it widens the market potential and helps the firm grab further marketing opportunities. The Fresher begins its business from farmers across different countries and extends its services to local retailers in London to provide farm-fresh goods, and therefore, it not only goes global but also comes back to local to gain maximum advantages of logistics. The Freshers market involves customers who come to large as well as small to medium sized retailers to buy fruits and vegetables. The Freshe r is going to bring wide variants of foreign fruits and vegetables that were never before available in London market and this adds up to the market potential of the company. The financial projections show that the company will generate quite impressive profitability within the first course. strategic marketing activities, extensive R&D, integrated communication and promotion activities will help the company build a strong brand image among its customers. 2. The attention 2.1. The industry Overview For the last two decades, fresh fruits and vegetables represented the most important product category in the UK market. According to United Nations Publication (2003, p. 231), out of the thoroughgoing turnover of the organic food in UK, 33 or more percent are generated by fresh fruits and vegetables in 2001 and more than 85 percent of all the organic fruits and vegetable sales were taken place in supermarket chains. As of 2006, fruits and vegetable represented 27 percent of UKs organic food segmentation and 75 percent of the organic food sales were carried out by Supermarkets (UK Organic food, 2006). Almost all the large scale retailers, mainly Sainsburys, Tesco and Waitrose already offer core assortments of organic fruits and vegetables. UKs fresh fruits and vegetables market has been valued as worth an estimated ?9.52 billion in 2010, with an increase of 4.3 percent from the previous year figures despite the fact that the market has been severally affected by rising food-price inflation. The industry in 2010 reported an increase of 29.5 percent total turnover in comparison